Alloy Entertainment

Alloy Entertainment (formerly 17th Street Productions) is a book packaging and television production unit of Warner Bros. Television. It produces books, television series, and feature films.

Alloy Entertainment produces approximately thirty new books a year, which are published globally in more than forty languages. More than eighty of Alloy Entertainment’s books have reached The New York Times Best Seller list, including most recently Everything, Everything and The Sun is Also a Star by Nicola Yoon, The Thousandth Floor by Katharine McGee, Max by Jennifer Li Shotz and 99 Days by Katie Cotugno. Past bestselling franchises The Sisterhood of the Traveling Pants, Gossip Girl, The Vampire Diaries, Pretty Little Liars, The Lying Game, The 100, The Clique, The Luxe, and The A-List have sold tens of millions of copies worldwide. Among the television series produced by the company are Privileged, The Vampire Diaries, Gossip Girl, Pretty Little Liars, The Originals, The 100 and Legacies.

The company was formerly a corporate sibling of Defy Media (formerly Alloy Digital), a multi-channel network which produces the web series shows, Talent, First Day and First Day 2: First Dance. Additionally, the company produces or co-produces several television shows and films which are novel adaptations. On June 11, 2012, Warner Bros. Television acquired Alloy Entertainment from its previous owner, ZelnickMedia.

Alloy's President is Leslie Morgenstein.