ARRAY

ARRAY, also known as ARRAY Now, is an independent distribution company launched by film maker and former publicist Ava DuVernay in 2010 under the name African-American Film Festival Releasing Movement (AFFRM). In 2015 the company rebranded itself as ARRAY.

History
DuVernay launched the company in 2010 after her debut feature film I Will Follow failed to acquire distribution.

In May 2015 DuVernay held a 12-hour Rebel-a-thon on Twitter to raise funds for the company. For 12 hours black directors like Ryan Coogler, John Singleton, Gina Prince-Bythewood, Tina Mabry, Julie Dash and more answered questions from the general public in order to raise awareness for ARRAY and encourage people to donate funds. Actors Thandie Newton, Kerry Washington and Jessica Chastain were among those who made substantial donations to the company.

Under AFFRM

 * March 2011: DuVernay's I Will Follow
 * Grossed a per-screen-average of $11,563, and expanded from five screens in five cities to 22 screens in 15 cities after its first weekend
 * December 2011: Kinyarwanda
 * 2011 Sundance Audience Award-winner
 * April 2012: Restless City by Andrew Dosunmu
 * 2011 Sundance Film Festival Official Selection
 * October 2012: DuVernay's Middle of Nowhere
 * Winner of the 2012 Sundance Film Festival for Best Director
 * 2013: Storm Saulter's Better Mus' Come and Neil Drumming's Big Words
 * 2014: BP Oil Spill documentary Vanishing Pearls by Nailah Jefferson and 25 To Life by Mike L. Brown

As ARRAY
2015
 * Mississippi Damned directed by Tina Mabry, online distribution only through Netflix
 * Ayanda directed by Sara Blecher
 * Out of My Hand directed by Takeshi Fukunaga

African-American Film Festival Releasing Movement's approach to distribution includes the incorporation of a grassroots collective of local Black film organizations who assist with local marketing and venue booking, as well as local publicity of AFFRM's films. The organizations include:
 * Atlanta, GA: BronzeLens Film Festival
 * Harlem, NY: Imagenation
 * Houston, TX: Houston Museum of African American Culture
 * New York, NY: Urbanworld Film Festival
 * Philadelphia, PA: Reel Black Film Series
 * Seattle, WA: Langston Hughes African American Performing Arts Institute
 * Washington, DC: Parallel Film Collective

2016
 * Echo Park directed by Amanda Marsalis