Represent.com

Represent is a privately owned internet company based in Los Angeles, California. The company allows users to create and sell custom merchandise to generate funds or awareness.

In February 2016 it was announced that the company had been acquired by CustomInk in a deal worth an estimated $100m.

History
Represent was co-founded by Bryan Baum, Leo Seigal, and Andrej Pancik, who met at Oxford University.

The idea for Represent originated from the co-founders' first startup company Prizeo’s function of providing a platform for influencers to create prize-based campaigns to raise money and awareness for causes they're passionate about. Prizeo was acquired by tech mogul Todd Wagner in early 2015.

In March 2015, it was reported that the company was turning over up to "$3m a month in sales just six months after it started".

One of the company's most successful campaigns to date has been that of Ronda Rousey, which grossed $2.3m in sales.

In February 2016, the company was acquired by CustomInk. The company continues to operate as a standalone brand, while their supply chain, operations, and technology are being integrated into CustomInk.

Merchandise Campaigns
Represent has operated merchandise campaigns with influencers including: • Arnold Schwarzenegger

• Ronda Rousey

• Cara Delevingne

• Channing Tatum

• Ian Somerhalder & Paul Wesley

• Susan Sarandon

• Seth Rogen

• Floyd Mayweather

• Usher

• Darren Criss

• Jared Padalecki

• Misha Collins

• Jensen Ackles

• Stephen Amell

• Tom Felton

• Norman Reedus

• Britney Spears

• Will Ferrell

• James Franco

• Mark Ruffalo

• Troian Bellisario & Keegan Allen

• Waka Flocka Flame

• Steve Aoki

• Paul Blackthorne

• Brooklyn Decker

• Pau Gasol & Marc Gasol

• Ashley Benson

• Jennifer Morrison

• Buzz Aldrin

• Nathan Fillion

• Mike Rowe

• Chad Michael Murray

• Kirk Cousins

• Jack Black

• Ed Westwick

• Jack Barakat

• John Barrowman

• Ian Harding

• Grace Helbig

• Connor Franta

• Usain Bolt

• Lana Parrilla

• Kristin Davis

• Robbie Amell

• Chris Colfer

• Verne Troyer

• Frankie Grande

• Lena Headey

• Danny Trejo

• Anderson Silva

• "Weird Al" Yankovic

• Kat Dennings

• David Ortiz

• Neil deGrasse Tyson

• Kristen Bell

• Felicia Day

• Hannah Hart

• Tyler Posey

• Donnie Wahlberg

• Sarah Wayne Callies

Press
Represent and its influencer campaigns have been featured in publications including The Wall Street Journal, Mashable, Fox Sports, The Telegraph, Forbes, TechCrunch, and The Guardian.