Draft:Playful Corp.

Playful Corp. is a independent video game developer founded in 2013 by Paul Bettner, who previously co-founded Newtoy with his brother, David Bettner, where they created Words With Friends before selling the company to Zynga. Playful has developed Lucky's Tale for the Oculus Rift, Creativerse for Steam, and Super Lucky's Tale for Xbox One through a publishing deal with Microsoft Studios. They are currently developing Star Child in partnership with Game Trust and Sony PlayStation.

History
On February 6, 2013, Paul Bettner announced he was starting a new game studio after resigning from Zynga the previous fall.

On June 4, 2014, Playful announced that it had signed a partnership deal with Oculus VR to develop Lucky's Tale, an exclusive title for Oculus Rift which would debut at E3 2014.

On August 14, 2014, Playful debuted its self-published, open-world sandbox game Creativerse on Steam's Early Access program. Described as a take on the crafting and survival mechanics that Minecraft first made popular, Creativerse began as a paid game with a $20.00 price tag, but Playful was upfront with its players that it would eventually be a free-to-play game. On May 8, 2017, Creativerse officially launched out of Early Access.

On October 22, 2015, Playful announced it had raised $25 million from unnamed private investors. Playful explained the funds would help it create original intellectual properties on "cutting edge platforms" like its upcoming Oculus Rift-based platformer Lucky's Tale.

On March 28, 2016, Playful and publisher Oculus debuted Lucky's Tale on its virtual reality platform Oculus Rift, which launched the same day. The game was bundled with the Oculus Rift, available for free to everyone who purchased the virtual reality device. UploadVR said Lucky's Tale was the game capable of justifying and highlighting all of the new hardware’s unique capabilities, similar to Super Mario Brothers on the NES and Tetris on the Gameboy.

On November 7, 2017, Playful and publisher Microsoft Studios launched Super Lucky's Tale, a 3D platformer video game as a launch title for the Xbox One X. The game has been described as reminiscent of Nintendo 64-era 3D platformers such as Banjo Kazooie, Crash Bandicoot and Croc: Legend of the Gobbos.