A-Bomb (music)

A-Bomb, founded in 2001, is a music production company based in London, United Kingdom and has created advertising campaign soundtracks for clients such as Nike, Sony, Coca-Cola, Johnnie Walker, and Adidas.

History
Founders Peter Challis and Augusta Quiney came from a music and advertising background when they founded A-Bomb in February 2001 as a startup business.

Their first large scale work was creating the sound design for Nike’s Secret Tournament adverts which ran through the 2002 FIFA World Cup. This campaign brought them international attention and started a long lasting working relationship with the Nike brand. They have since been appointed as soundtrack composers and music consultants for a large number of other worldwide brands.

In October 2009, A-Bomb were asked to supervise the music for Sony’s Soundville project directed by Juan Cabral, whereby the Icelandic town of Seydisfjordur was filled with speakers through which music was played to reflect the towns landscape. The campaign earnt A-Bomb yet more international recognition.

Subsequent commissions for Cadburys and Booking.com gained the consultancy high praise from industry insiders.