NeuroGum

NeuroGum is a brand of energy chewing gum containing caffeine and vitamins which are released upon chewing. It is produced using cold compression. Developed by two college athletes with degrees in chemistry, neuroscience, and economics, the initial offering was crowdfunded on Indiegogo. NeuroGum has been covered in publications ranging from Time to The New Yorker and was the focus of a segment on The Dr. Oz Show.

Background
Co-creators Kent Yoshimura and Ryan Chen met in college and worked on bringing the product to life while balancing college degrees with their extracurricular schedules. Kent was mixing nootropic supplements in his room while studying neuroscience and training competitively in martial arts. Ryan was captain of his cross country team at Arcadia High School, but a snowboarding injury his sophomore year of college left him paralyzed from the waist down. While using energy drinks themselves to help cram for tests, they noticed their peers using Ritalin and Concerta and they wanted to create a product that would avoid the societal scrutiny of taking energy supplement pills in public. The original supplements they mixed became the first version of NeuroGum.

In September of 2015 NeuroGum was launched after a successful Indiegogo campaign which raised over $11,000 in three days and $20,000 overall, doubling the goal of $10,000.

Since the product was first distributed to its Indiegogo supporters, it has undergone 26 formula improvements.

NeuroGum is currently sold in select markets in Mississippi, Michigan, New Jersey, and California, with online retail from Amazon and the company's website.

Products and Reception
NeuroGum comes in two flavors, EnlightenMint and CinnaMental, otherwise known as peppermint and cinnamon, respectively. Both flavors contain a combination of caffeine, L -theanine, pyridoxine (vitamin B6), and methylcobalamin (vitamin B12). One piece of gum contains 40 mg of caffeine. NeuroGum is vegan, sugar-free, gluten-free, diary-free, soy-free, and non-GMO; however, it is not kosher.