Indak (film)

Indak is an upcoming dance musical film directed by Paul Basinillio, starring Nadine Lustre and Sam Concepcion, and produced by Viva Films.

Cast

 * Nadine Lustre as Jen
 * Sam Concepcion as Vin
 * Yayo Aguila
 * Mayton Eugenio
 * Julian Trono
 * Karencitta
 * Keiko Nakajima

Development
In November 2018, Viva Films held a story conference to announce its upcoming film Indak, to be directed by music video and concert director Paul Basinillio. The project is Basinillio's first full-length feature film. The stars of the movie, Lustre and Concepcion, along with Basinillio, told the press that the movie will center around competitive dancing.

Promotion
Before the film was even announced, Lustre and Concepcion were featured in a campaign ad for ScratchIt, a lottery game that involves scratching a play area on a ticket to reveal a winning symbol or pattern equivalent to a cash prize that is paid to the player immediately. At the story conference for the movie, it was announced that ScratchIt will be one of the movie's sponsors. ScratchIt also held a dance competition online where it called for people to submit videos of themselves doing a dance cover using the choreography and music featured in Lustre and Concepcion's ad. Prizes for the winners include P50,000 and a cameo appearance in the movie.