Bluefish (company)

Bluefish is an executive concierge service founded by Steve Sims in 1996.

Background
Sims previously worked as a stockbroker in London and Hong Kong, where he went to parties and met their attendees, forming the network that would initially support Bluefish.

Services
The company arranges trips for clients. Previous trips Bluefish has coordinated for clients include diving trips to the Titanic, flight into space, treks to the North Pole, shark diving, fighter jet flights over Moscow, and others. Bluefish arranged a client to be married in the Vatican, one client to sing live on stage with the rock band Journey, and another to have a private dinner at the foot of Michelangelo’s David while being serenaded by Andrea Bocelli.

Bluefish Concierge was the official concierge of the 2005-2007 Kentucky Derby. The company opened an office in Australia in 2010.