Zynga with Friends

Zynga with Friends (formerly Newtoy, Inc.) is a video game developer founded in 2008 by brothers Paul Bettner and David Bettner, who were later joined by their cousin and additional co-founder Michael Chow. In November 2008, Newtoy, Inc. released its first game for the iPhone and iPod touch, Chess with Friends, an asynchronous multiplayer game released for the Apple App Store. In August the following year, it released its second game for iPhone and iPod touch, Words with Friends, another asynchronous multiplayer game with gameplay similar to Scrabble, which ultimately became their best known game. In November 2010, the company was acquired by Zynga for $53.3 million and an undisclosed amount of stock. . In December 2010, the studio was rebranded as Zynga with Friends. Newtoy was the fourteenth company to be acquired by Zynga during its peak years.

After nearly two years since the company's previous game release, Zynga with Friends released its third game, Hanging with Friends, on June 9, 2011, followed by Scramble with Friends in January 2012. Attempting to capitalize on the breakthrough success of Words with Friends, Zynga re-launched Zynga with Friends as a stand-alone social network in June 2012. By the autumn of that year, it was clear that the Zynga with Friends social network had not been a success; the Bettner brothers left the company as Zynga's stock price plummeted.